Letter: Hispanic Strategy Under Way

Share this content:

I commend you for addressing the illegal immigration issue and its potential impact on commerce in our country and industry in the May 22 issue of DM News. As a service provider to companies that have proactive Hispanic initiatives, we recognized the importance of this segment shortly after release of the 2000 census data.

In fall 2001, Carmen's Cupones y Consejos (Carmen's Coupons, Tips and Advice) was born. Today, Carmen's is the leading segmented, bilingual co-op direct mail program that provides ROI for brands seeking exposure to 3 million U.S. Hispanic households in 11 states and 17 markets.

However, Carmen's is much more than just "coupons." "Consejos" are an equally important part of our program, and many advertisers do just that.

We didn't see a fence to sit on. We saw an opportunity with an emerging segment and, at the time, not many options for advertisers to reach them.

Shayne Walters

President/Founder

Carmen's Cupones y Consejos

swalters@carmenscupones.com
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here