Letter: DMA's Orlando Show Was Great for This Exhibitor

Share this content:
I am writing in response to Tad Clarke's editorial ("The DMA's Price," June 21) in which you shared your views on the Direct Marketing Association's agreement to bring its fall conference back to Orlando, FL.

My company, Dunhill International List Co. Inc., exhibited at the conference in Orlando last year and, quite contrary to your view of the event, we had a great show. We met with key customers and, as a result of the show, developed a comprehensive list of new prospects.

Our booth was extremely well attended. Bottom line, we sold product. After having such a stellar show experience, Dunhill was sure to sign on for the 2004 show and will look forward to returning to Orlando.

As a longstanding member of the DMA, I am highly disappointed in the overall content of your editorial. For a publication that considers itself the "newspaper of record" for direct marketers, you certainly don't seem to support the very organization that not only promotes our industry but combats negative industry perception on behalf of its members.

Robert Dunhill, President, Dunhill International List Co. Inc.

Boca Raton, FL



Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above