Letter: DMA Has a Place, Just Not With DMCNY

Share this content:
When I started my first sales job in this business, I worked for a man by the name of Mal Dunn. The first thing he had me do was go to the DMCNY lunch. I attended almost every lunch for the next three years, until I left town.


Now, I admire the DMA and it has a place, but it's not in the Direct Marketing Club of New York. The people I met there (25 years ago) are still very much my friends and competitors. I feel that that club had a very important part of my staying in this industry. I can't say that about the DMA!


So I support the past presidents when they say no to the Direct Marketing Association. Also, I'm not familiar with Vito Fortuna, but if I were he, I'd pay attention to what these past presidents have to say.


Peter Carney, President, Carney Direct Marketing


pete@carneydirect.com



close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above