Letter: DMA Could Have Had Lots of Reasons for Executives Being on the DNC List

Share this content:
A little common sense would have deflected much of the media witch hunt related to Direct Marketing Association management names on the do-not-call list ("Newspaper Exploits DNC Loophole to Name Registrants," Oct. 6). Why were DMA names on the list?

How 'bout:

1) It's usual for management to insert their names into a program - for test purposes and validation that the program is working as designed.

2) Private decisions should remain private. The "list" was not supposed to be publicly available for any other purpose than its intended use.

3) You can work properly, diligently and effectively for a cause or product - and still choose to vote, or act, or purchase - something entirely different.

Mike Carney, call center support manager, Pacesetter Corp.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above