Letter: Could 'Permission' Method Filter Out Spam?

Share this content:
I agree with Ken Magill that the spam issue is being sidestepped by the Direct Marketing Association's narrow, self-serving definition and that it reflects poorly on an already beleaguered industry ("Ahhh, So That's What Spam Is!" July 21).


I recently e-mailed a business associate for the first time after speaking with her by phone and getting her permission to send some attachments to her e-mail address. Her server had a filtering system that allowed her to reply to me first, notifying me that she was using a filter and asking me to reply from my e-mail address so that my e-mail address could be added to her database of "allowed" correspondents.


This "permission" method seemed to be a good way to compile a list of bona fide correspondents and filter out all the other unwanted spam.


Is this a feasible solution for the rest of us who are having to rely on other types of filters that work only from finite lists of unacceptable words, topics, etc?


David Dennard, Dragon Street Records, Dallas


dragonst@flash.net



close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above