Letter: Calling All In's Bluff

Share this content:
Bluff is currently the market-leading poker publication. We already have a distribution of 200,000 copies, which is increasing daily. Bluff was also the first poker magazine to have a real newsstand presence and to this day has more newsstand distribution than both Card Player and All In combined.

I would like to correct a very obvious error that was printed in your story ("All In Bets Everything With Magazine Launch," Jan. 31).

"It is this market, particularly those ages 21-49, that All In vies to reach. But the poker magazine publishing segment is treacherous. Nearly a dozen related titles have disappeared over the past few decades except for Bluff and industry leader Card Player magazine from Las Vegas.

'They go after the professional and semiprofessional tournament players, and we go after mainstream audiences,' " [Bhu] Srinivasan said.

Bluff's main audience is that of the mainstream, not the professional or semiprofessional tournament players. Srinivasan knows this and provided you with inaccurate information. The reason Bluff has been able to grow quicker than any other poker publication is because our editorial appeals to the mainstream audience and not the semi or professional poker player.

Bluff is an entertainment/lifestyle publication. We are not a strategy or stats-based magazine. In fact, All In is much more strategy and stat-driven than Bluff. An example of some of our articles are, "Poker Like a Rock Star," "Dan's Diary," "the Fish Quiz," "Pro-Spective," which is written by a pro player and describes what he/she was thinking during a major tournament, celebrity interviews (James Woods, Donald Trump and Kevin Nealon), travel feature, "Chip Tricks" and many other articles that delve into the lives of the poker players.

Eric Morris, Publisher/president, Bluff Media



Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above