Let the gifting begin

Share this content:
I finally picked up my office mail today, and inside the bursting folder I found quite a few holiday magazines. I've already written up Real Simple's integration of holiday coupons (which i also saw in InStyle recently), but today the gifting is getting a little more serious.

Publications from ScienceNews to People are offering special "gift" subscription offers at discounted prices. Let's compare.

ScienceNews takes a bold, if slightly bleak, approach, with a white, graphic-less cardboard cover stapled over its Nov. 22 issue. The entire front is taken up with a lengthy offer, typed in black and red. A detachable card on the front lets someone request 26 gift issues for $49.95 - 51% off the cover price. With another 3 cards on the back, readers have one more chance to give another 26 issues for $49.95 or two chances to give 26 issues to 2 different recipients, for 61% off the cover price. The copy also gives the option (on the front and back covers) to call or fax in orders or make them online.

People opts for a graphics-heavy insert in the middle of its "sexiest men" spread. The red and green piece has some cover images and gift bows. The top two tear-out cards ask for straight-up subscriptions -- is someone feeling a little grinchy? -- but the bottom one offers a "give and save" option. All three offer 47% percent savings on a year's worth of issues. The two subscription pieces also offer 45% off of a half year, and all three give an 800 number "for faster service."

Which would you give?

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above