Lester Wunderman, chairman emeritus, Wunderman

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Lester Wunderman
Lester Wunderman

"I was thrilled to see the 30th Anniversary issue of DM News. It is interesting, attractive and a great boon to the Direct Marketing industry. As the marketing world increasingly respects the Direct Marketing discipline many of the early visions, I and the other pioneers of the industry had, have come to fruition. We have become, as some of us long predicted the Cinderella of advertising. We proudly wear our golden slippers and it is fitting that DM News has worn them as its golden cover. I am grateful to DM News and to Howard Draft for including me as one of the pioneers. It is a tribute that I will long cherish. I also believe that the piece on me is good for the entire Wunderman network. Recognizing me, also recognizes all of the thousands of talented Wunderman direct marketing employees around the world."

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