Leon Henry Debuts Club Inserts

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Leon Henry Inc., Hartsdale, NY, won management of five new-to-market insert media programs from Trilegiant, a marketer of membership clubs and loyalty programs.

The Shoppers Advantage club offers consumers discounts on products at the Shoppers Advantage Web site and catalog with paid membership. Its catalog blow-in program offers 4.5 million insert opportunities annually at $30/M. The package insert program consists of 490,000 packages yearly and costs $55/M.

The Travelers Advantage club offers consumers hotel, airfare, car rental and vacation package savings at the Travelers Advantage Web site and catalog with paid membership. Its catalog blow-in program offers 3 million insert opportunities yearly at $30/M. The package insert program consists of 720,000 packages annually and costs $55/M.

AutoVantage is a roadside assistance paid membership program. Its package insert program offers 173,000 insert opportunities annually for a price of $55/M. Inserts go into new-member kits.


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