Leadspace Adds Social Targeting

Share this content:
Listening for leads
Listening for leads

Leadspace today launched a new targeting feature within its predictive lead generation platform that mines the Web for social interaction indicators to discover qualified prospects.

The new feature scours the social Web and identifies and scores leads based on conversations among individuals that involve, for instance, what job listings, products, and technologies they're discussing. The Leadspace platform can use the information to output named accounts or score inbound leads, including anonymous website visitors.

"Predictive lead targeting enables you to tap into the social conversations going on among individuals within your targeted companies," says Leadspace co-founder and VP Products Amnon Mishor.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above