Leadspace Adds Social Targeting

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Listening for leads
Listening for leads

Leadspace today launched a new targeting feature within its predictive lead generation platform that mines the Web for social interaction indicators to discover qualified prospects.

The new feature scours the social Web and identifies and scores leads based on conversations among individuals that involve, for instance, what job listings, products, and technologies they're discussing. The Leadspace platform can use the information to output named accounts or score inbound leads, including anonymous website visitors.

"Predictive lead targeting enables you to tap into the social conversations going on among individuals within your targeted companies," says Leadspace co-founder and VP Products Amnon Mishor.

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