Lazarus inducted into DMA Hall of Fame

Share this content:

Shelly Lazarus, chairwoman of Ogilvy & Mather Worldwide, became the latest industry luminary to be inducted into the Direct Marketing Association's Hall of Fame. Lazarus was honored by the association on October 20 at its annual conference in San Diego.

It is the second time the group has honored Lazarus. DMA named her Woman of the Year in 2002.

Lazarus began her career at Ogilvy in account services and held various positions of increasing responsibility at the company, including president of Ogilvy & Mather Direct North America and CEO of Ogilvy & Mather Worldwide. She worked alongside legendary founder David Ogilvy, who famously called direct marketing his “secret weapon.”

“She is a powerhouse among direct marketers and her support of the direct marketing community is all-encompassing,” said John Greco, president and CEO of the DMA. “She is truly deserving of this great honor."

Separately, the DMA tapped Zurich Financial Services Group, a global insurance company, and retailer Best Buy as its 2009 Marketers of the Year. That award traditionally recognizes one individual or company for achievement, innovation and leadership in direct marketing.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above