Lawyers.com Names Gianettino & Meredith as Agency

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Reed Elsevier Inc.'s Martindale Hubbell division yesterday named Gianettino & Meredith, Short Hills, NJ, as its agency for lawyers.com.


Flynn, Sabatino & Day of Chicago had handled the account.


Initial spend, mostly on radio, is estimated at $1 million. The agency will be given the task of driving traffic to the site.


Lawyers.com lists more than 400,000 lawyers and legal firms throughout the United States. The site offers background information on those lawyers, cases they have handled, specialties, tips on hiring lawyers and explanations of the legal process.


Resorts Atlantic City Casino Hotel also named the 24-year-old agency as its advertising agency of record on a $5 million account. Lang/Durham, West Hartford, CT, was the incumbent. Built 23 years ago, the casino was Atlantic City's first and is undergoing a $50 million renovation.


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