Late Delivery Mars Promotion

Share this content:

As I opened the May 15, 2006, issue of DM News, the dinosaur ride-along "cut through the clutter" of the daily mail. Imagine my surprise when it was from the U.S. Postal Service offering a FREE DVD on how "Mail" can help me survive.

This type of promotion by USPS took me back several years to the Lanham, MD, post office. The small lobby was jammed with holiday mailers with packages, but scarce space was taken by promotional materials and samples of the latest USPS offering: coffee cups.

So, is this my beef? Not really. My "real world," "first things first" complaint is that your May 15 publication was delivered May 27. DM News should not be happy about the delivery performance, but how do you think your advertisers feel? Especially Merkle, on page 16, who invited me to an "Executive Summit" on May 21-23. Sorry, Merkle. Maybe you could have better luck sending a dinosaur invitation, which according to the mouse-type, is " ... an actual mail piece that can be sent without an envelope. Awesome, huh?"

Jack F. Barton, Forbes Direct Response Inc.

Sarasota, FL

jackbarton@prodigy.net
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above