Late Delivery Mars Promotion

Share this content:

As I opened the May 15, 2006, issue of DM News, the dinosaur ride-along "cut through the clutter" of the daily mail. Imagine my surprise when it was from the U.S. Postal Service offering a FREE DVD on how "Mail" can help me survive.

This type of promotion by USPS took me back several years to the Lanham, MD, post office. The small lobby was jammed with holiday mailers with packages, but scarce space was taken by promotional materials and samples of the latest USPS offering: coffee cups.

So, is this my beef? Not really. My "real world," "first things first" complaint is that your May 15 publication was delivered May 27. DM News should not be happy about the delivery performance, but how do you think your advertisers feel? Especially Merkle, on page 16, who invited me to an "Executive Summit" on May 21-23. Sorry, Merkle. Maybe you could have better luck sending a dinosaur invitation, which according to the mouse-type, is " ... an actual mail piece that can be sent without an envelope. Awesome, huh?"

Jack F. Barton, Forbes Direct Response Inc.

Sarasota, FL

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above