*Lands' End Loses German Court Case

Share this content:
WIESBADEN, GERMANY--Lands' End lost the second round of an ongoing lawsuit in Germany involving the company's unconditional guarantee for its garments sold anywhere in the world, it was announced at the DIMA show here today.

Local competitors had challenged the guarantee in the German courts citing a 1932 law under which the guarantee could be defined as a separate product given customers for free and, thus, in violation of the law. A lower court ruled for the U.S. cataloger but a higher court ruling -- handed down late last month and published last week -- overturned the decision. The court held that the company could offer the guarantee but couldn't advertise it. Lands' End has appealed to Germany's highest court.

Pending outcome of the appeal, the U.S. firm still may publicize the guarantee provided the plaintiffs, a private anticompetitive association, doesn't pay a court-required guarantee.

So far, marketing manager Frank Kriegel, here for the show, said the association has decided to hold off unless Lands' End takes undefined "provocative" action. With the Christmas catalog set to mail this week, Lands' End decided to black out the guarantee text on the catalog cover and to include a letter explaining the legal situation.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above