Lake Group manages May Department Stores credit card buyers file

Share this content:

Lake Group Media Inc. has taken management of the May Department Stores Credit Card Buyers file, now available for the first time .

The file is comprised of 1,075,365 names at a base price of $105/M.

May is one of the nation's largest department store chains, with more than 450 stores in 46 states, Puerto Rico and the District of Columbia under names like Hecht's, Filene's, Foley's, Kaufmann's, Meier & Frank, Robinsons-May and Strawbridge's.

Federated Department Stores Inc., Cincinnati, owns May.

The May Department Stores Retail Credit Card Buyers' file consists of consumers who have purchased a variety of products from their favorite stores.

May also has enhanced its Retail Credit Card Buyers file with Acxiom's Infobase consumer demographic data. This includes age, income, ethnicity, religion, purchase information and lifestyle behavior, according to Lake Group, Rye, NY.

Each May store carries a wide range of merchandise, such as women's, men's, infants' and children's apparel, housewares, gifts, cosmetics, lingerie and sleepwear, fine jewelry, handbags and other high ticket merchandise.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here