Lacy's Circulation Day Speech Urged Industry Integrity, Too

Share this content:
I believe Steve Lacy's excellent speech at the Direct Marketing Association's Circulation Day wasn't given proper coverage in your publication ("Meredith Exec Discusses Consumer Control at DMA's Circulation Day," Feb. 7).


Though Mr. Lacy's speech did cite consumer control as a central theme, he also eloquently addressed the need for integrity in business practices and even more importantly in circulation. In this era of ever-changing ABC rules, the proliferation of unscrupulous agent sources and the numerous other challenges facing circulation professionals, Mr. Lacy's call for integrity from this sector of direct marketing should not be ignored - it should be embraced and applauded.


If more direct marketing professionals modeled their business practices after esteemed colleagues like Mr. Lacy, I seriously doubt we would be dealing with as many hurdles as we are today.


Rob Odri, Client marketing manager, American List Counsel Inc., Princeton, NJ


rob.odri@alc.com


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above