Lacy's Circulation Day Speech Urged Industry Integrity, Too

Share this content:
I believe Steve Lacy's excellent speech at the Direct Marketing Association's Circulation Day wasn't given proper coverage in your publication ("Meredith Exec Discusses Consumer Control at DMA's Circulation Day," Feb. 7).


Though Mr. Lacy's speech did cite consumer control as a central theme, he also eloquently addressed the need for integrity in business practices and even more importantly in circulation. In this era of ever-changing ABC rules, the proliferation of unscrupulous agent sources and the numerous other challenges facing circulation professionals, Mr. Lacy's call for integrity from this sector of direct marketing should not be ignored - it should be embraced and applauded.


If more direct marketing professionals modeled their business practices after esteemed colleagues like Mr. Lacy, I seriously doubt we would be dealing with as many hurdles as we are today.


Rob Odri, Client marketing manager, American List Counsel Inc., Princeton, NJ


rob.odri@alc.com


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here