L90 Debuts New York Daily News List

Share this content:
L90 Inc. has been appointed list manager for the New York Daily News consumer database, the online media and direct marketing company said last week. The database, which had never been available, includes 150,000 names from the paper's active subscribers, contest entrants and expires. Selections on the file include recency, gender, paid, source and change of address. The base price is $90 per thousand. There are telephone numbers for more than 90 percent of the file and telemarketing will be allowed. The file is 80 percent male and 100 percent direct mail sold.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above