Kroll Direct Offers Internet-Generated File

Share this content:
Kroll Direct Marketing, Plainsboro, NJ, became list manager for the Enterprise Marketing Solutions Inc. Xtreme Consumer Master File of 11.5 million postal and opt-in e-mail addresses.

EMSi collected the names through online surveys at affiliate Web sites or via e-mail invitation.

Selections include geography, gender, recency, age and income. Lifestyle and interest selects such as automotive, books, collectibles, computers, crafts, pet owners, gardening, health and music are available. Known mail-order buyers also are selectable.

Along with the master file, Kroll created the EMSi Small Business Master File, which contains 1.6 million postal addresses and 242,000 opt-in e-mail addresses.

The base price for postal names is $85 per thousand, and the base price for e-mail names is $160/M, which includes the transmission fee.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above