Kroll Direct Gets Financial Times Subscribers

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Kroll Direct Marketing, Plainsboro, NJ, announced its appointment yesterday as list manager for the Financial Times subscriber files.

The Financial Times international subscribers list has 623,500 active subscribers and 77,200 expires. The base price is $305/M for active subscribers and $255/M for expires.

The Financial Times U.S. subscribers list has 41,500 active subscribers and 115,400 expires. The base price is $160/M for active subscribers and $140/M for expires.

Selections on these files include geography, gender, age, job title, number of employees, job function and industry type. Enhanced selects such as martial status, income range, credit card, mail-order buyer, donor, ethnicity and realty data are available.


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