Kraft Foods' Paula Sneed to Keynote DMA06

Share this content:

The Direct Marketing Association said Paula A. Sneed, executive vice president of global marketing resources and initiatives at Kraft Foods Inc., is the opening general session keynote presenter at DMA06 in San Francisco.

Ms. Sneed will speak on Tuesday Oct. 17 at DMA06, which will be held October 14-19 at the Moscone Convention Center in San Francisco.

The Kraft executive is responsible for worldwide leadership and oversight of marketing resources functions, including consumer insights and strategy, media, advertising, digital and consumer relationship marketing, packaging and brand design, consumer promotions, marketing alliances, kitchens and consumer relations for 100 brands.

Under Ms. Sneed's leadership, has become the top-rated consumer packaged goods Web site in consumer satisfaction. Kraft also claims its "recipes by e-mail" program has a No. 1 ranking among CPG companies.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above