Kodak says cheese at ad:tech San Francisco

Share this content:
Jeffrey W. Hayzlett, the Chief Development Officer and Corporate VP at the Eastman Kodak Company asks two questions before he executes a marketing campaigns. Is anyone going to die? Does it break any laws? Thus is the modus operandi for Kodak’s marketing campaigns, which have gotten Kodak to star in Donald Trump’s television show “The Apprentice” and in a feud with Kiss frontman and entrepreneur Gene Simmons. And it is this kind of approach that has blurred the lines between what is a Kodak moment in a world of Kodak 2.0.  As channels merge the role of brands like Eastman Kodak, who helped usher in the dawn of photography, are looking for new ways to be seen, and fighting with aging rock stars via Jimmy Kimmel show interviews and attending the Oscar’s seems like a good way to do it. This was the perfect keynote to ad:tech San Francisco this year, which is looking at how to best used digital channels in a world of multiple options,  disruption and advertainment.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above