KnowledgeBase Offers Online Segmentation System

Share this content:
KnowledgeBase Marketing and its parent company, Wunderman, today are to unveil Digital Neighborhoods, a tool that segments consumers by their online behavior, at the National Center for Database Marketing Winter 2002 Conference & Exhibition in Orlando, FL.


Digital Neighborhoods combines online information taken from click-stream data with demographic, lifestyle and transactional data from KnowledgeBase Marketing's AmeriLINK national consumer database. The resulting Digital Neighborhoods predictive model offers 17 clusters that describe a consumer's digital behavior.


Segments include Culture Vultures, a group that skews female and includes people who spend much time surfing; Ticker Trackers, heavy surfers who conduct finance-related transactions and research investments but are light shoppers; and Digital Cleavers, families who visit a range of sites and buy across multiple categories.


The segments are immediately available for data enhancement and list rental, KnowledgeBase said.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here