KnowledgeBase Marketing Buys Fortelligent

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KnowledgeBase Marketing, a Wunderman company and direct marketing services provider, said yesterday that it acquired Fortelligent, a developer of next-generation analytical solutions.


Terms of the deal were not disclosed.


Fortelligent, Boston, provides analytical technologies, tools and methodologies in a hosted environment that improve client acquisition, cross-sell/upsell, churn reduction and retention programs.


"We have long recognized the value of strategic analytics to produce increasing ROI for our clients," said Gary Laben, president/CEO of KnowledgeBase Marketing, Richardson, TX. "The Fortelligent solution not only addresses the strategic objectives of our clients, but also delivers results faster than traditional analytical approaches."


KnowledgeBase and Fortelligent will capitalize on the Fortelligent platform to offer clients measurably successful ways to improve targeting. KnowledgeBase will benefit from linking Fortelligent's platform to its IMPACT database marketing system and to its AmeriLINK consumer database to drive list selection.


"The Fortelligent acquisition ... [enables] us to build models in minutes and score tens of millions of records an hour," he said. "The Fortelligent solution typically delivers three to five times return on investment within 60 days."


Fortelligent management and staff will remain in their current positions and continue to operate from their headquarters in Boston.


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