KnowledgeBase Debuts Mail-Order Buyer Database

Share this content:
BOSTON- Database marketing firm KnowledgeBase debuted its Mail Order Buyers Database of 139 million consumers at the Direct Marketing Association's 18th Annual Catalog Conference and Exhibition this week at the Hynes Convention Center.


The new database allows marketers to select self-reported mail-order buyers while retaining the selectivity of KnowledgeBase's enhanced AmeriLINK database.


"Typically, AmeriLINK users are not catalogers, but the mail-order buyer database should open the file up to them," said Peggy Garner, director of marketing at KnowledgeBase, Richardson, TX.


KnowledgeBase's Mail Order Buyer Database is selectable on an individual consumer level as opposed to the household level. Demographic and lifestyle information are selectable.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here