Kmart Runs Banner Ads on USPS Web Site

Share this content:
Kmart began running banner ads on the U.S. Postal Service's Web site over the weekend to promote the relaunch of BlueLight Specials in Kmart stores.


The banners will run for four weeks.


The ads will appear on the USPS' ZIP code lookup page (www.usps.com/ncsc/lookups/lookup_zip+4.html). The page links directly from the usps.com home page by clicking on "Find ZIP Codes."


"Our ZIP code page is one of the most heavily visited on our Web site, with more than 2 million visitors per month," said John Ward, vice president of core business marketing at the USPS.


The banner ads will link to online versions of Kmart's weekly newspaper inserts, also found on BlueLight.com. All of the items featured in the weekly circular will be viewable online.


Banner advertising on the USPS Web site is offered as part of the Postal Ad Network, which makes a variety of postal service assets available to advertisers, including delivery vehicles, collection boxes, and Priority Mail and Express Mail packaging.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here