Key Financial Picks Hispanic Teleservices for Card Effort

Share this content:
Hispanic Teleservices Corp. will provide multilingual call-center support for a credit-card marketing campaign by Key Financial Systems, the companies said yesterday.

The Houston-based teleservices agency said it would provide the services of its 270-seat Houston call center and its 500-seat center in Monterrey, Mexico. Hispanic Teleservices also can offer a Hispanic-customer database with 32.8 million contacts.

Key Financial Systems, a subsidiary of Equitex, Englewood, CO, is working aggressively to make headway in the Hispanic market, the company said. Equitex said the financial services firm seeks to take advantage of the market's growing purchasing power, which in 2000 was $452 billion according to a University of Georgia study.

Further details about the campaign were not disclosed. Clearwater, FL-based Key Financial Systems markets credit cards through direct mail, print media, telemarketing and the Internet.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above