Kettle Foods partners with NWF

Share this content:
Kettle Foods partners with NWF
Kettle Foods partners with NWF

Kettle Foods has partnered with National Wildlife Federation (NWF) to launch its Backyard Barbeque potato chip. Beginning in January, when the snack is released, Kettle Foods will donate $1 to NWF for each backyard certified as a habitat for wildlife, according to the standards set by the wildlife nonprofit, at microsite nwf.org/kettlefoods. 

The partnership, which runs from January 1 to August 31, 2008, will be promoted on every bag of Backyard Barbeque. NWF is awarding a coupon for a free bag of chips to consumers who certify their backyards. Kettle Foods has two certified backyard sites totaling seven acres. A nine-ounce bag of Backyard Barbeque chips will cost $3.29.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here