Kats named president of MediaWhiz

Share this content:
Ed Kats
Ed Kats
The SolutionSet MediaWhiz Partnership has promoted Ed Kats to president of its MediaWhiz division, effective August 29.

Kats' primary responsibility in the newly created position will be to introduce MediaWhiz's digital performance-marketing technology to SolutionSet clients, said Zain Raj, president and CEO of the company.

“What MediaWhiz provides is a complimentary capability to SolutionSet. We did not have digital performance marketing solutions until we created the partnership,” he said.

Kats joined MediaWhiz as EVP of performance marketing in 2006. He will be based in New York and will oversee MediaWhiz's 175 employees. Kats will report directly to Raj.

Prior to joining MediaWhiz, Kats was EVP of online marketing company SilverCarrot. Raj said he did not look outside of the company to fill the role.  

“Ed has one of the best strategic minds in the area of performance marketing and digital,” he said. “It made no sense to try and find someone else.”

Jonathan Shapiro, former CEO of MediaWhiz, left the company six weeks before the August 10 merger of integrated agency SolutionSet and online performance-marketing firm MediaWhiz to join PetCareRX as CEO, Raj told Direct Marketing News at the time of the merger.  Raj said Shapiro's departure had “nothing to do with the partnership.”

The merged company's clients include Adidas, AT&T and American Express Co. The 700-employee agency has dual headquarters in New York and Mill Valley, Calif.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above