K-Tel, Guthy-Renker Strike Programming Deal

Share this content:
K-Tel International Inc., a marketer of entertainment products in Los Angeles, signed a programming agreement with Guthy-Renker Corp.'s GRTV Network.


The network, which airs DRTV programming to 35 million cable homes and to satellite dish owners, will begin in June broadcasting a daily half-hour music show promoting K-Tel music products. All K-tel programming broadcast on GRTV Network will promote "K-tel Express," the company's online music service which launched May 1 and helped the company's stock rocket to record highs. The companies are also evaluating possible co-marketing joint ventures together.


"GRTV Network is actively striving to acquire original and successful direct response programming," said Michael Wex, president and CEO of GRTV Network. "With the formation of this exclusive agreement with K-Tel, GRTV will continue to expand the network with new programming formats."
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here