Judge throws cold water on Google book project, possible new ad revenue stream

Share this content:

Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to “exploit” books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.

Judge Denny Chin ruled that the agreement “would arguably give Google control over the search market for books,” according to The Wall Street Journal. Other tech-sector giants, such as Amazon.com and Microsoft, also opposed Google's project. The settlement that Google had reached with The Author's Guild and the Association of American Publishers “blessed Google's scanning efforts and also potentially allowed for ads to be shown on the book pages online,” according to the Journal.

Like seemingly all types of online advertising, the book-scanning project also ran into privacy complaints, according to Bloomberg. “Privacy concerns were raised by objectors, who said it would give Google information about what people read and how they read it, data the company could use to improve search results and sell advertising,” reported Bloomberg's Bob Van Voris and Susan Decker.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above