Johnson & Quin acquires Compuletter

Share this content:

Direct mail production and printing services provider Johnson & Quin said it has acquired Compuletter, a business specializing in direct, database and e-commerce marketing services. Terms of the deal were not disclosed.

The Compuletter acquisition gives Johnson & Quin expertise in e-mail, e-commerce and list purchasing. It also boosts Johnson & Quin's capabilities in personalized URLs, microsites, quick response codes and integration of social media networks efforts.

“This acquisition provides a rounding out of services,” said David Henkel, president of the firm.

Johnson & Quin began negotiations to acquire Compuletter six months ago, Henkel said.

The Compuletter brand will not be retained after operations have been combined, which will take a few months, Henkel said.

Gary Ross, president of Compuletter, becomes director of new business development. Steven Ross, executive VP of the acquired company, will remain as a consultant.

Henkel said it is too early to say if lay-offs will ensue and that Johnson & Quin is now in the process of determining if that will be necessary, noting Compuletter is a small outfit with about 15 employees. Johnson & Quin employs over 100 people.   

Johnson & Quin is in acquisition mode. He said the company is interested in exploring additional acquisitions in 2011. Last year, it acquired assets of Staples' direct mail division InteliMail.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above