Jiffy Lube Opens USAdata Direct Mail Portal for Service Centers

Share this content:
Jiffy Lube International has created a direct mail portal with USAdata to allow Jiffy Lube service centers to execute direct mail campaigns inexpensively and efficiently, Jiffy Lube said yesterday.


USAdata, a provider of online applications that automate marketing processes, will offer service centers online access to applications and resources for customer prospecting as well as for current customer communications and promotions.


USAdata also coordinates target customer list generation, printing and mailing so that direct mail pieces are delivered to potential new customers within a few days.


More than 2,100 Jiffy Lube service centers will be able to order, customize and initiate a direct mail campaign to prospect for customers in minutes through the portal, according to both companies.


"Because USAdata's application is so user-friendly, more franchisees, as well as company stores, will be able to distribute targeted direct mail to new and existing customers," said Anne Tawney, senior vice president of marketing at Jiffy Lube International, Houston.


Jiffy Lube's direct mail portal will incorporate advanced features such as on-screen proofs of mailers and USAdata's PureProspects suppression technology, which filters out customer names from prospect lists in real time. USAdata's Direct Mail Portal and PureProspects technology are enabled with AbiliTec, which is Acxiom Corp.'s customer data integration software, and InfoBase Consumer and Business Lists.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above