Jamba Juice launches integrated fundraising campaign for schools

Share this content:
Jamba Juice launches integrated fundraising campaign for schools
Jamba Juice launches integrated fundraising campaign for schools

Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.

Working with Neighbor Agency for campaign development, participating Jamba Juice locations will each sponsor a “Jamba School of the Week,” in which 20% of all sales of any Jamba Juice product will be donated back to that school for each customer with a flyer or school ID. Each store will choose a different school each week of the campaign.

All of Jamba Juice's company stores — more than 500 — and an estimated half of the roughly 220 franchise locations are participating, said Kim Larson, Jamba Juice's VP of brand marketing.
“It's important for us to get back to grassroots and community-based marketing,” she said. “This fits in with long-term marketing strategy and was something we wanted to do before the end of the school year.”

During the six-week period, Jamba Juice's mascot, Bananaman, will be travelling across California in his Jamba Bananavan. He will stop at school and local events to pass out school giveback flyers, buy-one-get-one coupons and summer-hire applications.

Social media also will be used to get the news out about the campaign. A Twitter account, http://twitter.com/jambabananaman, will be used to track him on the road, and Jamba Juice's Facebook page will show pictures and videos of Bananaman's tour.

Larson said she hopes the campaign will drive brand loyalty.

“As people come to the Web site, they'll join the Jamba fan club and newsletter," she said. "So there's definitely an important loyalty push.”
The promotion "will also lead into our broader strategy in the fall for back to school campaigns,” she said. 


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above