Share this content:

Viral e-mail rings

Approach: In July, online phone company Jajah along with online marketing firm, Popular Media, launched a viral global e-mail campaign targeting students studying abroad and business travelers, among others, that offered five free long-distance minutes for each friend signed up. To make calls, users type in their own number and the number they wish to dial, click “call,” and both phones will ring.

Results: Nearly 250,000 e-mails were sent in the first six weeks to over 100 countries and 33% of recipients signed up for services. On average, recipients passed the e-mail onto more than nine people.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above