Share this content:

Viral e-mail rings

Approach: In July, online phone company Jajah along with online marketing firm, Popular Media, launched a viral global e-mail campaign targeting students studying abroad and business travelers, among others, that offered five free long-distance minutes for each friend signed up. To make calls, users type in their own number and the number they wish to dial, click “call,” and both phones will ring.

Results: Nearly 250,000 e-mails were sent in the first six weeks to over 100 countries and 33% of recipients signed up for services. On average, recipients passed the e-mail onto more than nine people.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above