Is AOL really going to buy ValueClick?

Share this content:
BusinessWeek reported yesterday that AOL is rumored to be considering ValueClick to its roster of online marketing firms.  AOL has been pretty acquisition hungry these days, especially in the online space, and perhaps they've got their recent acquisition of Tacoda, a behavioral marketing firm, Third Screen Media, a mobile advertising network; and AdTech AG, a software provider and international online ad-serving company, Lightningcast, a video advertising firm, and Advertising.com, which operates the largest third-party display network they would be covered in the online ad space.

>But the FTC is not always happy about ValueClick's habits and is currently investigating certain ValueClick Web sites which promise consumers a free gift of substantial value, and the manner in which the company drives traffic to such Web sites, especially through e-mail to determine whether the company’s lead generation activities violate either the Federal Trade Commission Act or the CAN-SPAM act.

-Dianna Dilworth

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above