Investors Want Company Updates by E-Mail

Share this content:
Many investors want news about the companies they invest in immediately, and they want that information through e-mail.


In a recent study by online financial media network OneFN, 71 percent of shareholders want the companies they invested in to e-mail news to them upon release. About 63 percent want public companies to e-mail earnings reports to them as issued, and 48 percent want new product announcements sent to them immediately by e-mail.


"Shareholders increasingly demand immediate communications from the companies in which they invest," said Eric Masella, vice president of OneFN Direct. "E-mail is the ideal medium to communicate quickly and effectively with these savvy investors."


The survey also said that 48 percent of respondents relied less on analyst recommendations now than they did in the '90s. Only 18.4 percent said they were more reliant on analyst recommendations. Two-thirds said they had at least one stock that has lost more than 90 percent of its value in the past two years, and more than 40 percent said they suffered similar losses on multiple stocks.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here