Investigators Uncover Miss Cleo's Birth Certificate

Share this content:
Miss Cleo, the front lady of the Psychic Readers Network made famous by her late-night DRTV spots, was born in California, not Jamaica, the Florida attorney general's office said yesterday.


Investigators for the state attorney general obtained a copy of Miss Cleo's birth certificate, which indicated that she was born Youree Dell Harris on Aug. 13, 1962, in Los Angeles County Hospital, to parents who were from California and Texas.


Florida assistant attorney general Bob Buchner said the new evidence bolsters the state's deception lawsuit against Harris and Access Resource Services, the company that operates the Psychic Readers Network.


According to the suit, DRTV ads, mailers and telephone solicitations for the Psychic Readers Network present Harris as a shaman from Jamaica who is renowned for her psychic powers. The Florida attorney general's office has challenged that claim.


"How can she be a Jamaican shaman if she's not from Jamaica?" Buchner said.


A Fort Lauderdale, FL, attorney representing Harris did not return calls for comment March 14.


Several other states have pursued charges against Access Resource Services. However, Florida is the first to sue Harris individually.


"When someone becomes the embodiment of a company, as she has become, then they have a legal responsibility for it," Buchner said. "She has become, in the minds of pretty much everybody, the company. That might be OK if everything they did was truthful. But it hasn't been truthful at all."


The Federal Trade Commission also has filed charges against Access Resource Services, accusing the company of failing to honor promises of three-minute free trial "psychic readings" made in its advertising and solicitations.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above