Introducing the DM News Video Center

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When I decided to make journalism my career back in college, I knew I wanted to be in print. Not radio, not television, not PR. Just good, old-fashioned reporting and editing on newsprint. Then the Internet came along and changed things. Well, things are changing again, and I'm here to talk about DM News' latest innovation: the DM News Video Center. Now, we're not talking CNN or "ABC World News Tonight With Peter Jennings," but give us some time. It's the first Internet news channel available 24/7 for direct and interactive marketers.

The Video Center, at, will feature news stories and interviews with marketers, authors and columnists, as well as discussions with executives who are rewriting their business plans. To get things started, we interviewed ad legend Lester Wunderman, Craigslist founder Craig Newmark, Phil Carpenter of travel search site SideStep and 21st Century's David Schwartz. Other interviews are in the editing process, and new content will go up regularly. There's even room for sponsored provider profiles (hey, someone has to pay for it). Take a look around and tell us what you think. If you have news or something you would like to get off your chest in an interview, let me know. My e-mail address is At this point, you need to be in our area, but we plan to take the camera crew to conferences and on the road very soon.

While I'm on the subject of shameless plugs, DM News' Outlook 2005 supplement will be published in three weeks. It's going to be bigger and better than last year's issue. Look for it in your Feb. 7 issue of DM News.

This Industry Needs More People Like Ray Jutkins

Sedate, reserved, staid. Those are not the words to describe Ray Jutkins, who died Jan. 6. No, Ray elicited a stronger, deeper reaction. I had the pleasure of hearing him speak at various conferences over the years. He also wrote a letter to the editor five years ago supporting a comment I made about the customer part of CRM. Ray was all about the customer. Last week, I ran across his 16 principles about "working with people and businesses": listen, be responsive, provide continuity, concentrate, understand success, work with people, be sensitive, charge fair fares, reciprocate, present good ideas, relate, remember people make things happen, be a good steward, let your clients and customers know you care, think always like a winner and work "two-gether." How true. The industry will miss you, Ray.

Tad Clarke is editor in chief of DM News. His editorial appears Mondays on and in our e-mail newsletter. You can subscribe to our e-mail newsletters by visiting


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