InternetMercado.com, SoloElla.com Form Partnership

Share this content:
InternetMercado.com yesterday partnered with SoloElla.com, a Web portal company that targets professional Hispanic women.


The deal calls for SoloElla to supply content for InternetMercado's weekly e-mail newsletter, LaBolsita.com, while Los Angeles-based InternetMercado will provide shared sponsorships and shared revenue on all income that is derived from SoloElla's site.


LaBolsita.com, an online version of InternetMercado's offline door-to-door distribution program, targets mostly immigrant Hispanic women in U.S. cities with large Hispanic populations.


"[SoloElla] is a well-developed database against a very specific target," said Marcelino Miyares, president at InternetMercado. "And since we're talking about coupon redemption, anything with a female focus is valuable to us."


SoloElla's target audience is Hispanic women, age 18 to 35, with household annual incomes of $40,000.


The online program, which has gathered approximately 100,000 permission-based e-mail addresses mostly by renting lists from Internet services and technology companies, is scheduled to debut April 4.


Miyares said InternetMercado plans to promote the e-mail program through the company's offline, door-to-door program, which distributes little yellow bags filled with clients' marketing materials -- including coupons and product samplers -- on consumers' doorknobs.


In addition, InternetMercado plans to promote LaBolsita through banner ads on targeted Web sites, Miyares said.


SoloElla is the first of four or five content deals InternetMercado is planning to announce in the next couple of weeks, Miyares said.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here