*Internet Enthusiasts Make First Showing at ERA Conference

Share this content:
MIAMI -- The Electronic Retailing Association conference here marked the first time that up-and-coming technology companies were invited to demonstrate their vision of the interactive TV future.


Scott Campbell of WorldGate Communications Inc., Denver, and Kyle Ringo of Encoding.com Inc., Seattle, both demonstrated how television will work with the Internet and how computers will deliver video on demand.


Interactive technology is predicted to have a major impact on the ways products are marketed through television, but several technical barriers have to be overcome before interactive television becomes a reality for most consumers.


"We still need the wider pipes," Ringo said, referring to the limited capacity of most telephone networks today. His company, which encodes video and audio content in a format that can be sent through the Internet, is seeing growth in Internet video, but most activity is still in music. He expects that the Internet will need to evolve another few years before wideband multimedia is more pervasive. In the mean time, it is unclear which technical standards will be adopted, those of market leader RealNetworks Inc. or the 800-pound gorilla in software, Microsoft Corp., Seattle.


"The battle for video streaming is really heating up," he said. "We're not really taking sides in the battle -- we like to consider ourselves as Switzerland."
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above