Inter/Media Fattens Up on Hollywood Miracle Diets

Share this content:
Sunset Health Products Inc. extended its relationship with Inter/Media Advertising Inc. by tasking the Encino, CA, agency to create a campaign to introduce the Hollywood 24-Hour Miracle Diet.

The agency also will handle ads for the new Hollywood 48-Hour Miracle Diet Low-Carb, an extension of the Hollywood 48-Hour Miracle Diet. It will have $5 million for print, radio and direct response television advertising to promote the juice-fasting diet products.

"The mandate is to make this new [24-hour] brand just as successful as the 48-hour diet, and we believe it can be because it's packaged in a more convenient size and it's less expensive," said Bob Yallen, president of Inter/Media.

Inter/Media previously had a $20 million budget from Sunset Health, Los Angeles, to advertise the original Hollywood 48-Hour Diet.

Priced at $9.99, the 16-ounce Hollywood 24-Hour Miracle Diet is a natural blend of juices and botanical extracts to be mixed with water and sipped throughout the day.

The campaign, themed "I lost 21 pounds on a one-day diet," aims to ride the interest of the popular Atkins and South Beach diets. The 24-hour product's slogan is, "Lose Up to 5 Pounds in 24 Hours!" All Hollywood Diet variants are available in stores and sold on TV.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above