Inter/Media Fattens Up on Hollywood Miracle Diets

Share this content:
Sunset Health Products Inc. extended its relationship with Inter/Media Advertising Inc. by tasking the Encino, CA, agency to create a campaign to introduce the Hollywood 24-Hour Miracle Diet.

The agency also will handle ads for the new Hollywood 48-Hour Miracle Diet Low-Carb, an extension of the Hollywood 48-Hour Miracle Diet. It will have $5 million for print, radio and direct response television advertising to promote the juice-fasting diet products.

"The mandate is to make this new [24-hour] brand just as successful as the 48-hour diet, and we believe it can be because it's packaged in a more convenient size and it's less expensive," said Bob Yallen, president of Inter/Media.

Inter/Media previously had a $20 million budget from Sunset Health, Los Angeles, to advertise the original Hollywood 48-Hour Diet.

Priced at $9.99, the 16-ounce Hollywood 24-Hour Miracle Diet is a natural blend of juices and botanical extracts to be mixed with water and sipped throughout the day.

The campaign, themed "I lost 21 pounds on a one-day diet," aims to ride the interest of the popular Atkins and South Beach diets. The 24-hour product's slogan is, "Lose Up to 5 Pounds in 24 Hours!" All Hollywood Diet variants are available in stores and sold on TV.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above