Intel narrows agency search to three digital shops

Share this content:

Intel has selected three digital agencies to pitch for the b-to-b portion of its creative advertising business. Interpublic Group's MRM Worldwide, Publicis Groupe-owned Razorfish and Omnicom Group's Tribal DDB are competing for the business, said David Dickstein, media relations manager at Intel.

He added that Venables Bell & Partners, which has managed Intel's creative business for the “Sponsors of Tomorrow” campaign, launched in February 2009, declined to participate.

Venables will still handle creative duties for Intel's “Sponsors of Tomorrow” effort, Dickstein said.

Intel, which distributed an RFP for the work in August, expects to complete the selection process by February 2011, when it plans to launch the b-to-b campaign.

“Intel will receive the three agencies' response presentations next month, which will help shape what we would like to do with b-to-b,” said Dickstein.

A Venables representative declined to comment on the selection process, which was first reported by Advertising Age.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above