Intel Gives 'Yes' for an Answer to Businesses

Share this content:
Intel Corp. is starting a multimillion-dollar worldwide marketing effort consisting of print, outdoor and online elements to highlight what its brand can mean for businesses, the company said yesterday.


Intel means innovation, stability and reliability across a number of technological offerings, the company said. The theme "Yes" will serve as an umbrella under which it will incorporate the company's enterprise computing products, which include PC to server to mobile processors, and answer questions CEOs and CIOs are asking about the direction of technology.


The ads will reference Intel's role as a provider of microprocessors and other silicon-based ingredients and will feature questions such as: "Can a company that doesn't make computers change the course of computing history?" and "Can a microscopic piece of technology solve enterprise-sized problems?" The answer is "Yes."


Print ads began June 4 in the United States and begin in key global markets in the coming months.


The campaign was created by Euro RSCG MVBMS, New York.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above