Insurance DM Industry to Hit $100B, Firm Says

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CHICAGO--Insurance direct marketing is expected to be a $100 billion industry by 2000. That figure includes insurance sold through direct mail, telephone and through insurance agents who use direct marketing as a prospecting technique, Don Jackson, chairman of the Jackson Consulting Group, Middletown, DE, told an audience Feb. 10 at the International Business Communications Conference on insurance direct marketing here. Jackson's firm made the projection based on conversations with and estimates from insurance companies that have direct marketing components to their business. The figure reflects an increase from an estimated $80 billion in 1998.

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