Inserts Are Ready for Back to School

Share this content:

Media Horizons Management and Target Marketing Consulting each are managing insert programs aimed at students in time for the return to classes.

With its College Student Shoppers package insert program, Target Market Consulting, Fort Worth, TX, will reach 10 million college students this fall. Inserts go into shopping bags used in bookstores. Selects for the program include school name, school type (two- or four-year), enrollment size and geographic location.

Elementary and secondary school publisher Weekly Reader Corp., a unit of WRC Media Inc., recently awarded management of its teacher and student ride-along programs to Media Horizons Management, Norwalk, CT.

Weekly Reader, Stamford, CT, has products that reach 90 percent of U.S. school districts. The company publishes 16 classroom magazines and other educational supplemental materials.

The Student Ride-Along program mails 90 million packages annually while the Teacher Ride-Along mails nearly 3 million. The student program lets advertisers select by grade level and geography.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above