Insert Briefs: Stanton Direct Offers Co-op Program

Share this content:
Stanton Direct Marketing, Elmira, NY, was appointed manager of the Special$ Delivery cooperative mailing program.

The Special$ Delivery co-op reaches 2.7 million people annually at a cost of $20/M. It mails to 270,000 North Dakota residents six times yearly and 180,000 Minnesota residents six times yearly. It reaches households in the Red River Valley including rural areas and cities such as Fargo and Grand Forks, ND, as well as Moorhead and East Grand Forks, MN.

The co-op mails in a full color #10 envelope.

Mokrynskidirect Debuts PIP

Mokrynskidirect, Hackensack, NJ, took management of the new-to-market Beachbody package insert program. Beachbody offers 1 million annual packages reaching buyers of fitness videos, weight-loss programs and nutritional/dietary supplements. It costs $60/M.

These buyers are 80 percent female with an age range of 25-55, household income of $45,000+ and an average order of $100. Mokrynskidirect suggests this program for offers such as beauty, housewares, continuity clubs, collectibles, children's merchandise, food, gardening, gifts and electronics.

Leon Henry Celebrates 50th Year

This year marks the 50th anniversary of Leon Henry Inc., Hartsdale, NY, the insert media company founded by Leon Henry.

Henry started the company in May 1956 in Buffalo, NY, and continues to operate it as a family-run business along with Thelma Henry, his wife and Leon Henry president, and a staff of 30-plus employees.

Henry advocates for the insert medium and led the charge to bring it into the mainstream through a move away from calling it alternative media.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above