Insert Briefs: Stanton Direct Offers Co-op Program

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Stanton Direct Marketing, Elmira, NY, was appointed manager of the Special$ Delivery cooperative mailing program.

The Special$ Delivery co-op reaches 2.7 million people annually at a cost of $20/M. It mails to 270,000 North Dakota residents six times yearly and 180,000 Minnesota residents six times yearly. It reaches households in the Red River Valley including rural areas and cities such as Fargo and Grand Forks, ND, as well as Moorhead and East Grand Forks, MN.

The co-op mails in a full color #10 envelope.

Mokrynskidirect Debuts PIP

Mokrynskidirect, Hackensack, NJ, took management of the new-to-market Beachbody package insert program. Beachbody offers 1 million annual packages reaching buyers of fitness videos, weight-loss programs and nutritional/dietary supplements. It costs $60/M.

These buyers are 80 percent female with an age range of 25-55, household income of $45,000+ and an average order of $100. Mokrynskidirect suggests this program for offers such as beauty, housewares, continuity clubs, collectibles, children's merchandise, food, gardening, gifts and electronics.

Leon Henry Celebrates 50th Year

This year marks the 50th anniversary of Leon Henry Inc., Hartsdale, NY, the insert media company founded by Leon Henry.

Henry started the company in May 1956 in Buffalo, NY, and continues to operate it as a family-run business along with Thelma Henry, his wife and Leon Henry president, and a staff of 30-plus employees.

Henry advocates for the insert medium and led the charge to bring it into the mainstream through a move away from calling it alternative media.

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