Insert Briefs: Millard Debuts PIP Reaching Gamers

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Millard Group Inc., Peterborough, NH, announced the availability of the new-to-market GameStop.com package insert program through its AM/Direct insert media division.


The program consists of 650,000 package inserts for 2004 and costs $60/M. GameStop customers buy PC and video game products online. They are mainly male with an average age of 30 and an average household income of $60,000.


Millard suggests this program for male-targeted offers as well as financial services, subscriptions, apparel, general merchandise and continuity clubs.


Response Media Offers SBC Programs


Response Media Products, Atlanta, was appointed as an authorized agent for two Yellow Pages insert media programs from SBC Communications Inc.


The SBC Yellow Pages New Mover ride-along program has 6.2 million residential new mover Yellow Pages telephone directory deliveries for 2004. The price is $80/M. The program can accept inserts in the form of cards, circulars, product samples, catalogs, brochures, magnets and other formats.


The program is distributed in Arkansas, California, Connecticut, Illinois, Indiana, Kansas, Michigan, Missouri, Nevada, Ohio, Oklahoma, Texas and Wisconsin. Response Media suggests it for offers such as retail, banks, home improvement, apparel, pharmacy, auto service, publishing, child care and insurance.


The SBC Yellow Pages Business Statement insert program has 2.8 million annual statements and inserts that accompany SBC Yellow Pages customer bills. This program costs $60/M.


The program is distributed in Arkansas, Connecticut, Kansas, Missouri, Oklahoma and Texas. Response Media suggests it for business-to-business offers.


Leon Henry Gets Personal Touch Catalog


Leon Henry Inc., Hartsdale, NY, announced the appointment of its LH Management Division as insert media manager for the Personal Touch catalog blow-in program. It offers 1.5 million annual catalog opportunities and has a base price of $35/M.


These Personal Touch catalog buyers are 85 percent female with an age range of 30-50 and household income of $50,000-$75,000. They buy personalized merchandise including stationery, address labels, stamps, travel accessories, gifts, kitchen/home products, children's items and pet products.


Rubin Response Gets Bridal Ride-Along


Rubin Response Management Services Inc., Schaumburg, IL, was named manager of the Precious Collection ride-along program.


Inserts in this program ride with the Precious Collection catalog, which reaches about 276,000 brides-to-be annually. Precious Collection contains bridal items such as wedding invitations, favors, accessories and bridal party gifts. Requesters are 100 percent female, and the program costs $70/M.


Echo Media Presents Circular Ride-Along


Echo Media, Atlanta, was appointed manager of the Value Pages program reaching 27.5 million households annually.


The Value Pages program lets marketers place half- or full-page ads on this four-color, four-page wrap that rides along with store circulars in C and D county households in states including Alabama, Arkansas, Georgia, Kentucky, Louisiana, Maine, New Mexico, Oklahoma, North Carolina, South Carolina, Tennessee and Texas.


The cost is $5/M for a half-page and $9/M for a full-page ad.


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