Insert Briefs: Millard Debuts PIP Reaching Gamers

Share this content:
Millard Group Inc., Peterborough, NH, announced the availability of the new-to-market package insert program through its AM/Direct insert media division.

The program consists of 650,000 package inserts for 2004 and costs $60/M. GameStop customers buy PC and video game products online. They are mainly male with an average age of 30 and an average household income of $60,000.

Millard suggests this program for male-targeted offers as well as financial services, subscriptions, apparel, general merchandise and continuity clubs.

Response Media Offers SBC Programs

Response Media Products, Atlanta, was appointed as an authorized agent for two Yellow Pages insert media programs from SBC Communications Inc.

The SBC Yellow Pages New Mover ride-along program has 6.2 million residential new mover Yellow Pages telephone directory deliveries for 2004. The price is $80/M. The program can accept inserts in the form of cards, circulars, product samples, catalogs, brochures, magnets and other formats.

The program is distributed in Arkansas, California, Connecticut, Illinois, Indiana, Kansas, Michigan, Missouri, Nevada, Ohio, Oklahoma, Texas and Wisconsin. Response Media suggests it for offers such as retail, banks, home improvement, apparel, pharmacy, auto service, publishing, child care and insurance.

The SBC Yellow Pages Business Statement insert program has 2.8 million annual statements and inserts that accompany SBC Yellow Pages customer bills. This program costs $60/M.

The program is distributed in Arkansas, Connecticut, Kansas, Missouri, Oklahoma and Texas. Response Media suggests it for business-to-business offers.

Leon Henry Gets Personal Touch Catalog

Leon Henry Inc., Hartsdale, NY, announced the appointment of its LH Management Division as insert media manager for the Personal Touch catalog blow-in program. It offers 1.5 million annual catalog opportunities and has a base price of $35/M.

These Personal Touch catalog buyers are 85 percent female with an age range of 30-50 and household income of $50,000-$75,000. They buy personalized merchandise including stationery, address labels, stamps, travel accessories, gifts, kitchen/home products, children's items and pet products.

Rubin Response Gets Bridal Ride-Along

Rubin Response Management Services Inc., Schaumburg, IL, was named manager of the Precious Collection ride-along program.

Inserts in this program ride with the Precious Collection catalog, which reaches about 276,000 brides-to-be annually. Precious Collection contains bridal items such as wedding invitations, favors, accessories and bridal party gifts. Requesters are 100 percent female, and the program costs $70/M.

Echo Media Presents Circular Ride-Along

Echo Media, Atlanta, was appointed manager of the Value Pages program reaching 27.5 million households annually.

The Value Pages program lets marketers place half- or full-page ads on this four-color, four-page wrap that rides along with store circulars in C and D county households in states including Alabama, Arkansas, Georgia, Kentucky, Louisiana, Maine, New Mexico, Oklahoma, North Carolina, South Carolina, Tennessee and Texas.

The cost is $5/M for a half-page and $9/M for a full-page ad.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above