Insert Briefs: Media Horizons Wins King Size Blow-Ins

Share this content:
Media Horizons Inc., Norwalk, CT, took management of the new-to-market King Size catalog blow-in program from Redcats USA through its Media Horizons Management division.

The program has 14 million catalogs available annually and costs $35/M. King Size catalog buyers purchase apparel, footwear and accessories for big and tall men. They are 54 percent male with an age range of 35-64, average income of $45,000 and an average order of $110.

Walter Karl Offers Statement Stuffer Program

Walter Karl Inc., Pearl River, NY, a division of Donnelley Marketing and infoUSA, was named manager for the statement stuffer program for The Source magazine.

The program offers 240,000 insert opportunities annually and costs $55/M. The Source is a monthly magazine covering hip-hop music. Subscribers are 60 percent male, have an average age of 22, average household income of $42,786 and pay $12 annually to subscribe.

Walter Karl suggests the program for offers such as music, apparel, computers, sporting goods and others geared to the young African-American market.

Millard Debuts Junonia Blow-Ins

Millard Group Inc., Peterborough, NH, debuted the Junonia catalog blow-in program through its AM/Direct division. It offers 4.5 million catalogs for 2005 at a cost of $35/M.

Junonia catalog buyers purchase casual and active wear for women size 14 and up. They are 100 percent female with an age range of 30-55, average income range of $50,000-$75,000 and an average order of $140.

Millard suggests this program for health/fitness, personal care, home decor, gardening, gift, food/gourmet, subscription and fundraising offers.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above