Insert Briefs: Media Horizons Wins King Size Blow-Ins

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Media Horizons Inc., Norwalk, CT, took management of the new-to-market King Size catalog blow-in program from Redcats USA through its Media Horizons Management division.

The program has 14 million catalogs available annually and costs $35/M. King Size catalog buyers purchase apparel, footwear and accessories for big and tall men. They are 54 percent male with an age range of 35-64, average income of $45,000 and an average order of $110.

Walter Karl Offers Statement Stuffer Program

Walter Karl Inc., Pearl River, NY, a division of Donnelley Marketing and infoUSA, was named manager for the statement stuffer program for The Source magazine.

The program offers 240,000 insert opportunities annually and costs $55/M. The Source is a monthly magazine covering hip-hop music. Subscribers are 60 percent male, have an average age of 22, average household income of $42,786 and pay $12 annually to subscribe.

Walter Karl suggests the program for offers such as music, apparel, computers, sporting goods and others geared to the young African-American market.

Millard Debuts Junonia Blow-Ins

Millard Group Inc., Peterborough, NH, debuted the Junonia catalog blow-in program through its AM/Direct division. It offers 4.5 million catalogs for 2005 at a cost of $35/M.

Junonia catalog buyers purchase casual and active wear for women size 14 and up. They are 100 percent female with an age range of 30-55, average income range of $50,000-$75,000 and an average order of $140.

Millard suggests this program for health/fitness, personal care, home decor, gardening, gift, food/gourmet, subscription and fundraising offers.


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