ING Direct Nets 400% ROI With E.piphany

Share this content:
NEW ORLEANS -- ING Direct, an industry leader in banking, generated more than $5 million in incremental profit in the past year using E.piphany Interaction Advisor.


CRM solutions provider E.piphany Inc., San Mateo, CA, made the announcement at the DMA's fall show.


Using E.piphany Interaction Advisor in its contact centers and on its Web site has resulted in a payback period of three months for ING Direct, or 400 percent ROI in the first year.


ING Direct has 10 million customers worldwide. As opposed to the traditional branch channel, ING Direct offers simple financial products direct to consumers via the Web, call centers and mail.


ING Direct is using this E.piphany analytic solution to provide personalized, targeted offers on its Web site and in its call centers. E.piphany Interaction Advisor uses rules and real-time analytics to deliver the most relevant offer to customers, when appropriate, during an inbound interaction. An average of 2.4 million site visitors and 100,000 callers monthly receive personalized offers via the solution.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above