InfoUSA to reorganize company segments this year

Share this content:

Database services firm infoUSA Inc. reorganized its segments this year for operational and reporting purposes.

The announcement was made by Omaha, NE-based infoUSA last week as it reported its earnings.

In 2007, infoUSA will report results in three segments: the Data Group, the Services Group and the Research Group.

The Donnelley Group has been reorganized and named the Services Group. This group will be led by Ed Mallin and will consist of Yesmail, Catalog Vision and the list brokerage and list management divisions.

The Data Group comprises Donnelley Marketing, which will now be known as infoUSA National Accounts, along with OneSource, Database License and the former infoUSA Group (Small Business Group). The Data Group will be led by Monica Messer.

InfoUSA said that by reorganizing all of the company's businesses that sell proprietary content into a single segment, it can more effectively deploy its sales and marketing resources.

The reorganization is also expected to create better opportunities for cross-selling proprietary databases under one brand name.

The Research Group comprises the recently acquired operations of Opinion Research Corp., whose operations will be divided into the Corporate Market Research division to be known as Opinion Research and the Government Research division to be known as Macro International.

Gerard Miodus leads the Corporate Market Research division worldwide, and Greg Mahnke leads the Government Research division called Macro International.

The company also reported revenues of $125.1 million in the fourth quarter versus $98.8 million in the same period last year. The strong fourth quarter helped achieve record full-year revenue of $434.9 million, an increase of 13 percent over revenue of $383.2 million in 2005

For the fourth quarter, infoUSA also reported net income of $11.0 million, up from $8 million in the year-ago period. For the full year, net income was $33.3 million, up from $31.5 million in 2005.

Earnings per share were up to 20 cents in the fourth quarter, compared with 15 cents in the year-ago period. For the full year, earnings per share were 61 cents, compared with 59 cents in 2005.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above